Road to Radical Visibility Show/Podcast
Road to Radical Visibility Show/Podcast
Crafting Success - How to expand with Confidence: The Ah-ha Moment that changed it all for Christine & Bauman’s Cider!
Holy sweet and tart apples. This episode is sooooooo freaking good.
"If it can be done, I can do it" Christine Walter, Bauman's Cider
In this episode Christine Walter, cider maker extraordinaire, president of the American Cider Association and owner at Bauman's Cider and I get our chat on . We get real about Christine's deep roots in cider making, discussing her family legacy and the concept of radical visibility that has shaped her path. Christine exemplifies the power of radical visibility—showing up in the world unapologetically, and in doing so, crafting not only delectable ciders but a legacy that inspires.
Christine's leadership at Bauman's Cider has been nothing short of groundbreaking, turning challenges into opportunities for innovation. From their humble beginnings in the Willamette Valley to the bright lights of Portland, Christine's vision has propelled them forward in the industry.
Tune in as we pop the cork on the strategic decisions that have led to Bauman's Cider's success, from stumbling upon a turnkey brewery to expanding their reach in the community. It's all about embracing serendipity and stepping out of your comfort zone, ingredients that Christine swears by for achieving success.
Christine's journey is a testament to overcoming self-doubt and convincing her family to join her in the cider-making adventure. She opens up about the challenges and triumphs of expanding the business, all while reminding listeners to embrace fear, let go of negative thoughts, and believe in themselves.
So grab a glass of cider and get started.
Want to learn more about Bauman's Cidar?
Website: https://baumanscider.com/
IG: https://www.instagram.com/baumanscider/ and https://www.instagram.com/baumansonoak/?hl=en
FB: https://www.facebook.com/Baumanscider
Did you have an Ah-Ha moment from this episode? I would love to hear about it! No seriously, I want to hear from you! Send me a DM or email at rachel@rachelfreemonsowers.com.
Watch more self-empowering content on my YouTube Channel.
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#LGBTQ+ #LGBTQ+business #visibilitymatters #timetoshine #RoadtoRadicalVisibility #RachelFreemonSowers
What has always kind of been a mantra in my mind is if it can be done, I can do it. Like I'm not I'm not a impossibility junkie, like I don't chase things that are impossible. If somebody has done it, then I can do it, and if there's an award to be won, then I can win it.
Speaker 2:Hello, my beautiful friends, and welcome to another episode of Road to Radical Visibility. My name is Rachel Freeman-Sowers, your host and creator of this podcast, and, OMG, we have an episode for you. If you've been hanging out here for very long, you'll know that this podcast is really here to empower and inspire and do everything that we can do to help you experience your life exactly the way you want to. No shame or guilt needed my guest today. If you are watching the video, you'll be able to see her, but if you're listening to the podcast, I meet the freaking coolest people when I allow my heart to just guide me to places and to people, and today's guest is no exception to that. She well, okay, nevermind, I'm not going to talk about her, I'm just going to tell you about her and then we're going to dive in. Okay, Cause I'm getting all excited. You guys know how I get, so let me introduce her to you right now.
Speaker 2:Eight years into her career as a professional cider maker, Christine's company Bowman Cider has four consecutive titles of mid sized cidery of the year at both of the most prestigious cider competitions in the U? S. She she is a fifth-generation farmer growing apples and making them into cider in the beautiful Willamette Valley, Oregon. Christine is the president of the American Cider Association and on the board of directors of the Cider Institute of North America. I'm running out of breath here. I'm telling you she's remarkable. She is a driven and I can attest to this for sure in just meeting her. She is a driven. She is driven by an intense passion to move the bar upwards in both supply and demand for cider, increasing access for makers and consumers to great fruit fair markets and ever increasing quality of ciders. She is always dragging her family and friends around in search of new favorite ciders and producers, tirelessly scouring the globe for the next perfect glass of apple-fermented magic. Oh my gosh, Christine, thank you so much for being on the show.
Speaker 1:That gets me excited hearing all that.
Speaker 2:I know when you're like, hey, that's me Also like dang, look at all the stuff that's been done. I mean yesterday during our tour, so I got to tour. Do you call it your like facility? What do you call it Cidery? Yeah, okay, see, learning all the time, learning the Bowman's Cidery yesterday and it was amazing. It was really truly amazing how you have built this business. And two, it's a family business, right?
Speaker 1:It's been around for a long time. Yeah, yeah, I grew up on the farm that my great great grandmother dragged her two sons across the United States to settle in the Northwest, in the Willamette Valley, back in 1895. And imagine two teenage boys being like hey guys, we're going to go do this thing. I can imagine they went right on. I mean, it's a different era, of course. But yeah, so they did that, like got the land and started like planting the crops, planted the first apple trees and up until it was, maybe six years ago, the original ravenstein apple tree that they had planted in the front yard that was like the iconic homestead entrance was right there. It just just died. But like that, that's all part of my heritage.
Speaker 1:And so I grew up on the farm, always, you know, growing crops, growing apples. And then when I, you know, 10 years ago, I randomly had a hard cider in a bar and I was like, oh my God, why aren't we doing this with our apple juice? And so that kind of like led me on this trajectory to convince my family that we should be fermenting our apple juice. And, um, it took some. It took some convincing, but but then they got on board and and now they're like yeah, this is great, I knew it from the beginning, but they didn't know. Okay, I remember those meetings, that's not what they knew.
Speaker 2:Well, it's almost like it seems like we all had this like oh, and like the clouds open up and all the things you know, and we're like, holy crap, like this could be me. And before we dive in anymore, because I think that's really this moment, I'm going to ask you what does radical visibility mean to you? Because it seems like this was a moment of that decision.
Speaker 1:Yeah, you know, honestly, like when I, when I chewed on this, like radical visibility and and my my like aha on that, like, to me, it's about the visibility piece first, because we are, you know, if we even could say we know what we are, who we are and who they see themselves as being and who they feel like they should look like to the outside world. That, like like I, I am human, I have fear, I have, you know, like worries and insecurities, just like everybody else. And and so when you wake up in the morning and you're feeling like I'm I'm not as good or I'm not as strong or I'm not, you know, um, like meeting the benchmarks for my own life, like you are you, you just need to believe in like that, that we're all the same in that regard and you are progressing and you are and you can. So let that be the radical piece of it, the progressiveness, the kind of moving your needle forward and being seen and being understood and understanding those around you for being in that same struggle.
Speaker 2:Well, there you have it. That's the end of the show. This is a real short session. Just joking, I told Christine we were going to laugh a lot on the show because yesterday I don't know about you, maybe it was just me but I had just the most wonderful time such a warm, warm, welcoming and so open.
Speaker 2:I feel like this is where it's really hard for a lot of women in business to it's undoing all those things that we were taught about ourselves and I know that some people weren't taught the same things I was taught but it's that courage to know and learn how you want to experience your life. And so let's just go to this place of that convincing and you could see it. You had this vision and let me, if you're an entrepreneur listening to this right now, send me a message, put a comment below this video, whatever. But like, if you have a vision and you're like I can see it, that's what can happen. Like, how did you get through the convincing part? Because you're like dude, it can happen. And well, maybe you weren't like dude.
Speaker 1:Yeah, I kind of was like dude dude family, like dude dude family. Um yeah, let me see here, um the convincing I think there was a lot of me being like you just have to trust me, cause I trust me and and it's a big, you know, a lot of times when people say trust me, you shouldn't trust them, but but I was like that's not us.
Speaker 2:Trust us today, yeah.
Speaker 1:I'm different. I'm the one you should trust. The thing is like I was not asking for anybody else to do the work. I was like just get out of my way. Is what trust me meant Like get?
Speaker 1:out of my way, don't try and tell me or convince me, and my family knows better than to try and convince me of anything. We are not. We are nothing if not stubborn people, these balance. And so when I um, when I was like I want to do this thing, and they were like that is not going to work, that's impossible, nobody's going to drink, that, that's fad. And I was like, okay, you don't have to believe, you just have to get out of my way. And so that was my. My convincing was just like you know, I'm going to do this thing and I just don't want you to be the person that I have to kick out of the path, because I will kick you out of the path. And so, yeah, that was, that was the convincing I'll do the work. I'm not afraid of that. I can do the work.
Speaker 2:Yeah, I mean, like the women I've been meeting recently, I think that's one thing that all of them have in common. It's the same thing I encounter with people that want to work with me is that they're willing to do the work. They've been through some pain, they know how to endure that a certain level of pain and not get swept away by it. You know, and keeping your eye on the prize, I mean how tell me again how long your family has been doing cider like over 100 years? You said yesterday.
Speaker 1:So 1895 is when we they started farming there and my great grandpa which I didn't know for my whole life until until, you know, 10 years ago, when I started making cider, he had been making cider on the farm. It was what you did back then. You know, in the in turn of the century to the 20th century, everybody made cider on their farm because it was how you preserved this, this, you know, the apples. There wasn't another way. You didn't have the refrigeration, you didn't have any of that, and so you made cider and it it lasted through the winter and then the next season you would press the apples and you would add it to the cider from years past, and it was just this ongoing thing.
Speaker 1:And so that was, you know, a hundred years ago, that my grandpa would have been making cider, but then that was lost, like after the prohibition, and um, and then my grandpa's generation, nobody made cider because it just fell out, and um, and so when I was like dad, I'm going to do this thing, and my dad was like oh well, gosh, I think that great grandpa's barrels are still in the barn and I was like I'm sorry, how did that disappear from our family lore, like all this other stuff that we still do. We don't make cider anymore, and so it was a. Really it felt like a coming back to this, this piece of history that that was lost and that I was unaware of, so it's kind of exciting.
Speaker 2:Well, it is exciting, right, it gives you that kind of goal, and yesterday we were talking about all of the awards that your cider has won, also talking about the growth from just the small bottling on the farm and now this new cidery that's allowing you to kind of expand a little bit. What, what made the decision to? I mean, like, so we've talked about how you had this aha moment, right, and then you were at the farm just grinding away, right, and then you had the vision to expand more. What? What gave you their vision? And how did you know it was time to expand? She's like Rachel you didn't tell me these questions.
Speaker 1:No, sometimes, sometimes I would say that I am the least, um, I'm, I'm the most naive person I know, like I, things just surprised me and I'm like, oh, that, and everybody else around me already knew that. But, um, so I would say that I absolutely stumbled and hit my head on this like the need to expand. All of a sudden, we had hit our boundaries on the farm and to the point where we were over burdening our septic system and our, our drainage system. And it was because we all of a sudden, we're making, all of a sudden like this, we're making too much cider, and it was putting too much strain on that, the water treatment scenario at the farm, because we're on well and septic, which is a pretty fragile system in terms of the biology, the ecology of it. So so that was like a all of a sudden, like we couldn't use the water on the farm because it was, it was being, you know, muddied by this issue. And so, uh, my uncle was like you have to find a place off the farm to start making your cider so that this can heal, and then we could build a new facility here with this mind for industrial production, which was never the way it was. It was just farming, you know, and when you pressed apples you were pressing it in a small scale, but now we're pressing a lot of apples and that's a lot of water and chemicals running off. When you clean the machine you have to use chemicals. And then when you you know, there's all of this downstream stuff that I did not, we did not consider, as we made this, this progressive growth.
Speaker 1:And so, um, I began to look and kind of stumbled into this just perfect, perfect scenario of a turnkey brewery that was just closing and all of the equipment was there and it was. I had said, ok, here's what I need. I need 10,000 square feet and it needs to have floor drains and a glycol loop. And I and I said that to the first person you know out in the market I was like this is what I'm looking for. If you hear of a brewery closing or somebody new, moving, expanding, whatever, this is what I need. And I say this to this uh, my, my distributor at Melita's and he says Christine, john Harris, called me this morning and he's closing both of his locations, including the moon room, and I'm pretty sure that's close to that size I said, give me his number. I call him and I said I need 10,000 square feet. He says 9,850 square feet. What Floor drains, glycol loop and all the equipment, all the tools, everything here. But what's funny is that I walk into this space and I'm like but what's funny is that I walk into this space and I'm like, oh my gosh, this is amazing. This is exactly what I manifested, what I needed, right, and here it is.
Speaker 1:But there was a taproom element which I had never considered doing a taproom, I wanted production expansion and not a taproom, like I would have told you that day, like, oh, I'm not a, I'm not a restaurant person, I don't need that, I'm a, I'm a cider maker, it's all I need is cider making. And, um, we've never had a uh front of house at the farm, like it's a farm stand and they sell bottles and cans of cider on the farm. They sell, you know, they have like a little browler station where they will pour pints for people shopping, but it's by no means a tap room or a restaurant experience, um, or even a tasting room. And so here I was, like I don't, I don't need that thing, so I'll just use that for storing boxes or whatever. And then, um, and then I showed a friend of mine who's a chef.
Speaker 1:I was like, hey, come and take a peek at this kitchen. Like what should I do with this kitchen and this restaurant area? And he was like, oh, it's kind of everything you'd need I could do your food program. And I was like, what? What room did I just walk into? That's kind of dreamy. And and it just was this like stumbling into the perfect thing. And and by no means I mean there are probably people who would have sat there in that scenario and been like, oh, that's very scary, that's, that's a huge thing to bite off. But I was like, why not? I've got a chef, why shouldn't I open a restaurant? That's ridiculous. Talk to me in six months I'll be like what was I thinking? This is terrible.
Speaker 2:Don't worry, I'll be visiting. I'll visit there in six months. Yeah, we'll follow up. Well, it's like the one thing I hear consistently throughout your story is like I trusted myself. Right, I trusted myself and I used my voice.
Speaker 1:Yeah.
Speaker 2:You know, the trust always comes first, and it's always like this is what I need. I don't know about you, but I was not to talk about what I needed. I was to talk about what I could do for everyone else. Absolutely yeah, this is what I talk about when we're taught certain things that keep us in containers, and the number one thing I don't want to be in is a box. Is a plastic container, a bag, like any of those? I don't want to be in anything that's confining, right. I want to dream big and believe that I can do it. You should see her face.
Speaker 1:When you said container, it just made me think I, um. When you said container, it just made me think I'm. I'm very like, um, commitment averse, not not like relationship commitment, but like, like putting things on my calendar. It's very stressful to me because I'm like, but then I'm saying I'm going to be there at that time. And sometimes you get into a day and you're like oh, there's no way I can do that today, Like and so like to be put into a container is to is to be directed towards an event that you may or may not be feeling in that moment. And we had this conversation yesterday because somebody was like do you have any paperclips? And I go no too, containing Like I can't be contained by a paperclip. And Meredith says she goes, well, it's not as bad as a staple. What if they want to staple you? Huh.
Speaker 2:So well, anywayedith, she's a bright one, she is a bright one she's, she's.
Speaker 2:She has a really great energy, meredith does, she has a great everything. She can't hide it. Now I'm putting it out into the like sorry, not sorry, meredith, um, anyway, but like yeah, and it's like because, if we can just let those things fall away, and when you're like, well, what would it look like? What if I could Not, what if this happens? So many of us are like, well, what if that happens? What if that happens? What if that happens? I was like, fuck, well, I can't keep track of it anymore. And for so long I wrote a chapter in this multi-ethnic project. I literally said I would pray to be a dumb blonde, like I wanted to be naive. Yeah, it was too much.
Speaker 1:It would be so much simpler to not have to think so much.
Speaker 2:Yeah, yes. So okay, let's. Let's kind of go off of that as a thinker, a thinker person. You and I are both thinker people. I'm assuming how is it that you decided, or what were the things that you did, to say I'm not going to fear it?
Speaker 1:Well, I think what I have always, what has always kind of been a mantra in my mind, is if it can be done, I can do it. Like I'm I'm not I'm not a impossibility junkie, like I don't chase things that are impossible. If somebody has done it, then I can do it, and if there's an award to be won, then I can win it. I've just always been that way and I you can judge for that. But, um, winning things to me, I say that it's because it's good validation for my team, which it is very good validation for my team. They win those awards. I just am the one that puts them forward.
Speaker 1:And, um, and I think that like there used to be, you know, in when I was growing up in a small town, and there would be like an essay contest or a poster contest or coloring contest, and I would always be like I could win that, I could win that and I would enter with the intention of winning. And I can't tell you how. Like I have a fat, you know, photo album of all the pictures of me up on stage with my ridiculous poster that I'd done or my essay that I had written, because I just knew that if I, if I did the work, like I could win the thing, and um, and I still am that way, like if it can be done I can do it, and if there's a medal I will get it. So that's how I've grown. So that.
Speaker 2:And yesterday you talked about not being afraid literally no fear of failure. And I think people say you fall down, you get back up, you fall down, you get back up. And I'm not going to discount the feeling of falling down and wanting to stay the fuck down there. I mean like I've had that in business. I don't know if you've had that. I know people. I mean like it's an entrepreneurial thing and a human thing, but it's in that moment, saying I'm worthy of getting back up. No, we're going to do this Right. So talk to me a little bit about failure. Failure because you've won things, I've been successful at things, and yet that doesn't mean tomorrow I'm not going to fail.
Speaker 1:Yeah, you know I have failed many times in my life. I mean, I've been divorced, I've had failed relationships, I've had, you know, all kinds of things that I'm not proud of. But when I think back right now, I can barely even think of them because they all really serve as just like the step to the next thing. And you go forward with this like well, that didn't work, so I probably shouldn't do that again. And so, like I'm standing on the foundation built from each of those failures, I'm climbing that stairway. That is a failure that turned into a lesson.
Speaker 1:And and even when we think about like negative emotions, like like anger or or frustration or depression, like those are all stimulus for change. Anger anger is is tells you I don't like this, how am I not going to feel this again? Or that's what it should be. It shouldn't be like a regular occurrence that you're angry, angry, angry. That's I'm gonna say that's no good, like health-wise, that's no good to not grow through that like cortisol, bad. So I mean good for a moment. Move beyond, yes, but it should. You should always look at anger and frustration as the impetus for change, and change is great, and anger is this the step to get to great.
Speaker 2:So I mean like yes, yes and yes, right, because a lot of times the pendulum swings, because we're so used to having to swing the pendulum, okay, I can't do anything. I can't just. Oh wait, now I'm over here, now I can do anything. I know, and we, you know, my friends, there's a sweet spot here where we can go. Oh yeah, I can do this. Oh, I'm feeling this thing. Oh, I know how to get back to myself. I know how to get to my center, my core. That is only mine. That is my safety internally right. It's creating that internal safety. So you and I met at SheBrew right, and so we were standing. I was standing in line and I think my wife was getting your cider and tell me I cannot remember.
Speaker 1:And then I saw this bright, shining light, like a halo, a halo, and I was drawn to you and your wife, and I was just like ah, it was beautiful. I remember, I remember being like this woman, just like a glow, a glow, a glow.
Speaker 2:Are you sure it was a halo, or was it just the hair?
Speaker 2:I mean, the hair really is pretty high up there and you were standing there and I had been thinking. I went to the event because you know I love highlighting female businesses. I went to the event because you know I love highlighting female businesses. The Shebrew was in support of the HRC, right? Yeah, lgbtq plus everything. It was all of the things that I love to highlight. And I'm standing there in line. And then you're right there and we literally just started talking to each other. I can't remember the beginning of the sentence and I was like, holy shit, this is a woman I want on my show, Right, and it's also part of that.
Speaker 2:Visibility is putting yourself in positions and opening. This is going to sound so corny my audience is used to it, but you open your heart to that encounter, whatever it is, and so it was almost like the energies just meshed, so it sounds like that is something also that you have done in your business and, honestly, in your personal life, because I want to tell people we're not different. If we have to act one way in business, now I get some idiosyncrasies right, but if I have to act one way in business and one way at home and one way with this friend group and one like, I don't have fucking time for that. Like I'm exhausted, like I have maybe 49 years to live and I can't waste my time trying to do all that, like I just don't. So do you feel what? Would you tell someone that, instead of feeling safe, opening up and they come in and they're like, oh well, wait, oh well, that's not for me, you know. Or they'll be like you know what would you tell them to be like?
Speaker 1:oh, like you know what would you tell them to be like? Oh, open, open.
Speaker 2:Yeah, two pieces there, number one, when I often when I say two pieces, then I say the one and then I'm like I forgot the other. I'm sure this is the more You're on the right show. Adhd is welcomed here. It's in my business. You probably saw it yesterday during the tour, like oh, what's that? What's that? What's that? That looks like jewelry.
Speaker 1:So number one if we, what, if we could be convinced that every time we met somebody, if we were to be open and vulnerable, that it would be either it would make them better or it would be received and make us both better. Like what if those were the only two outcomes of that? And make us both better? Like what if those were the only two outcomes of that? And what if a third option is that the thing that everybody's afraid of you make yourself vulnerable and open and loving and then it's shut down and they say I won't receive that, that's not for me, oh, you're weird, whatever. But then we understand that that person is afraid. That person is having some sort of a lack of trust within themselves. It's not about me, that's not about me. I did my good thing and I don't need to receive back that fear from them. But those are the only three outcomes there. Like you, either you raise them up and they're neutral to you. You raise them up and they raise you up, or you give and it's shut down and you're not affected. You can be neutral there. You don't have to receive that pain. Those are the three outcomes.
Speaker 1:Every time you meet somebody, every time you interact in a crowd. Those are the three outcomes Every time you meet somebody, every time you interact in a crowd. Those are the three outcomes. It doesn't need to be anything else, because you get to choose that Right. Somebody is mean to you. Is there a good reason for you to take from a stranger and say, oh no, I'm not good enough.
Speaker 2:That stranger just gave me garbage and it's mine, we don't need that, that's not our garbage yeah, right, yeah, I mean, like I just feel like there needs to be, like I keep threatening I'm gonna get a microphone and just drop it. Every time some my guests say the coolest shit, the for each person. But it's your ciders where they can find you and tell us a little bit about the. It's not the front of house. What did you call it? Like the tasting room here? Yeah, the tasting room, but you know, because where you are like creating where can I think of this? Where the food goes.
Speaker 1:So I'll tell you, like whoever you are listening to this, seeing this, I don't know where you are, but the next time that you are in the Northwest whether it's in Oregon, in Portland, or we distribute our ciders Oregon, washington, idaho but here in Oregon we're down on the farm in the Willamette Valley, in Woodburn and you can always come to the farm. Front of house is a farm stand. It's adorable and you can buy fruits and vegetables and everything in season and, as it's picked, coming right off the farm, rinsed off, put there on the counter and you can buy that and you could buy our ciders there. You can have a glass of cider. It's lovely. There's a petting zoo goats it's great, okay.
Speaker 2:Totally going there.
Speaker 1:Yeah, yeah. And um, then here in Portland, in close in Southeast ninth and Oak, we are getting ready to open. Um, uh, april 19th is the opening weekend, um, and we will have a, a full, amazing restaurant with, uh, just food that is dreamy, it's, it's fresh, it's vibrant, it's in season, it's healthy, but not so healthy that you don't enjoy it. Um, anyways, it's great. And cider pairings, cider you can just sit down, have a cider by the glass and enjoy yourself, you can. There's a gorgeous patio. We're going to have wood fired pizza during the summer, so it's really nothing, nothing to be upset about there. It's lovely, and this is where we will be doing, um, a lot of our production for now, and then we will then build a new facility back on the farm and we'll, you know, balance this all out. Uh, we're available in grocery stores, in tap rooms, and um, uh, bottle shops all over portland metro, seattle metro, all over that. Um, what was the other part of the question?
Speaker 1:uh, I think that was oh, and website oh yeah, uh, baumann, cidercom or baumann's on oak, b-a-u-m-a-n-s on oak, because it's oak street is our and I will put the.
Speaker 2:I will put all the links below in the description so people can find you go there. They also have a cider club, oh yeah, where you can get. I mean, that was one thing I was like, oh well, maybe that's what I'm gonna have to do yeah, and it's one, the.
Speaker 1:We curate like six new ciders every quarter and you can, there's no commitment, you can just get one club shipment, and when you get a club shipment means that all your orders are 15% off.
Speaker 1:Um, if you order anything else online, you can either pick it up here we do like pickup parties here at the production or soon to be in the tasting room and, um, come taste. We talk you through, like what we're thinking when we made it, why we did it, and, um, I, uh, I haven't really talked about my philosophy as a cider maker, but it's really to shorten the distance between the apples on the trees and the apples in your glass. And so, like, this is one of our very popular ciders, our Loganberry cider. We the ingredients in this bottle are apples and Loganberries. We grow the apples, we grow the Loganberries right on the farm, and so this is a little bit of my farm, my childhood, all wrapped up in this little bottle. And then we have some cans too that you can get around. And this one just won a gold medal at the British International Cider Awards, which is a pretty big deal to me, because it's a very competitive stage for you know, putting yourself forward to get judged and we took a gold there. That was amazing.
Speaker 2:Amazing, and we took a gold there. That was amazing, so amazing. The one thing I have to say that was one of the highlights of my visit yesterday was hearing your passion about what you do, your excitement on your face when you talk about it, seeing those three beautiful stainless steel huge containers, all in names of your father's, my grandpa's sisters, your grandpa's sisters. That was beautiful. You'll see that on my IG reel shortly, but it was just the feeling of the place that you cannot find in a lot of other places. I'll just say that. So if you are in this area, if you are visiting me, I will absolutely love to take you down to the cidery and introduce you and have the tasting and you will freaking just fall in love. I'm just saying that ahead of time. So is there anything else you want to add before we wrap up this episode?
Speaker 1:As you say that, rachel, I have to say that, like at the end of the day, every day, like we've got all these different moving parts right now We've got production going full bore. We've got, you know, the tap room is getting up and like getting ready to be running. The chef is making food. We're all trying the food every day, but at the end of the day, I sit there every night and I and the food every day, but at the end of the day, I sit there every night and I and I just like with a glass of cider in my hand and I look around and I'm like I am so happy, I am so happy to be doing this project and if, if, everybody who walks through this door could feel the tiniest bit of that same joy that I have at at what we're doing here, then I am winning that.
Speaker 2:It's great. I love that you said that, because I'm going to add just this one thing might turn into two or three, just. But the one thing is is that when we can bask in those feelings, our body, our cells remember those feelings and they become a predominant memory. It's like anchored in yourselves, my friends. I'm not even joking. So, instead of the fear, it's not even just gratitude, it's like, oh my gosh, like I don't know how to explain it in words.
Speaker 1:It's resonance.
Speaker 2:Yeah, and it's just like this way of just being that will attract what you want to attract in your life and in your business every single time. And if you feel like it's taking you too long, keep going right. There's nothing wrong with you. Keep looking inwards, keep generating that feeling. That's how we were attracted at the Shebrew right. It's my full, full belief. And so if you can create that internally, it will be external okay. Well, there's lots of goodness in this episode. At one point, christine was like are we gonna stare at each other and just be like in therapy?
Speaker 1:I'm into that too, if we want to do that later.
Speaker 2:Okay, I'm game. All right, my friends, I really hope that you walk away with one of the several little golden nuggets that was dropped in this episode. I hope that you walk away feeling and having at least the slightest notion that, hey, I can do it. Hey, I want to keep going. Hey, I'm not hiding me anymore. Fuck that, this is how it's going to go. This is where we're going. Let's go. All right.
Speaker 2:As you know, I end every single episode in the exact same way. Please make sure to stay true to yourself, be kind to others and always, always, always, honor the wise one that is within you. I will see you all on the next road to radical visibility. Until then, bye, thank you. Hey, hold up, don't go yet. If this episode inspired and empowered you to be 100% yourself, 100% of the time, no shame or guilt needed, even just a little bit more. Please rate and leave a review. I'm here and I know you are too to leave a positive impact in the world. So please share this episode with your friends, family or that random stranger, because you never know who you'll inspire by just being you. I'll see you on the next road to radical visibility. Bye.